Since the coronavirus pandemic shut down offices, universities, and other public places, Americans have been spending more time at home and mattresses are receiving newfound appreciation.
- It’s not just mattresses for the home that are performing well, as RV- and camper-sized mattresses are experiencing heightened demand as well.
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As more Americans are suddenly spending more time in the home as a result of the pandemic shutting down offices and other public places, mattresses are receiving newfound appreciation.
“People are spending so much time at home and less time and money eating out or going on vacations,” Mark Abrials, the chief marketing officer at “green” mattress company Avocado, told the New York Times. “People are putting more money into the home next and other things that make them feel good.”
It’s not just traditional mattresses experiencing strong performances; as working from home becomes more commonplace, adjustable mattresses are garnering more attention.
“I think a lot of people work in bed even though they say they’re at a desk or a table,” Ron Rudzin, CEO of Saatva, a company that specialized in affordable luxury mattresses, also told the NYT.
With nearly every type of travel placed on hold, RV’s have become a new accessory for those who want to travel, or relocate while work form home policies are still in place. Melanie Huet, chief marketing officer at Serta Simmons Bedding, told the Times that her company anticipates even more demand as Americans relocate to less populated areas due to more flexible remote-work policies.
Mattresses aren’t the only furniture that is seeing a rise in sales since the start of the pandemic. Furniture e-commerce site Wayfair has seen an uptick in sales across all product classes during its most recent quarter, adding 5 million net new customers in that quarter alone, which is more than the company netted in the past year.