IMC adapts buyer experience for Fall Design Week, Discover ADAC

This September, International Market Centers (IMC) again showcases its comprehensive, dual-venue design resource for the southeast — the Atlanta Decorative Arts Center (ADAC) and AmericasMart Atlanta — with adaptations for social distancing during the COVID-19 crisis. Fall Design Week takes place Sept. 21-23 in select AmericasMart showrooms with pre-market virtual programming; and Discover ADAC takes place Sept. 22-24 in ADAC’s year-round showrooms with three days of digital programming for designers and design enthusiasts.

“Despite the pandemic, great design is still happening in Atlanta and across the southeast,” said Bob Maricich, IMC CEO. “As such, we are committed to continuing to present the hallmark elements of our design events — product discovery, the sharing of great ideas and the celebration of our local design community — in a modified format this September.”

Highlighting the virtual programming for both events is an expanded version of the Directions in Design initiative, which will feature four Southeastern designers curating virtual rooms using products from the ADAC and AmericasMart collections. Directions in Design 2020 focuses on wellness and wellbeing and design’s powerful and positive impact on people everywhere. The content goes live Sept. 14 and will be the topic of virtual events for both campuses.

This year, Discover ADAC will virtually connect an international audience of design authorities, enthusiasts and media to explore the enduring force of creativity that is redefining the concept of sanctuary in our homes and communities. For three days, from Sept. 22-24, design enthusiasts are invited join ADAC online for inspirational presentations and product launches by acclaimed interior designers, creative visionaries and the luxury brands. ADAC’s 65 showrooms will be open during Discover ADAC, offering 1,200 furniture, fabric, rugs, lighting, accessories, floor and wall coverings, antiques, fine art and framing, kitchens, bath, tile and stone and home theater lines.

Fall Design Week is a three-day in-person buying event for the design trade to source from AmericasMart’s 400-plus open-year-round showrooms, which present nearly 2,000 home décor, gift and apparel lines. Fall Design Week also offers access to AmericasMart’s newly remerchandised home décor collection, which features 130-plus showrooms with 350-plus lighting, accent furniture, rugs, wall décor, casual furniture and linens brands. In 2020, Fall Design Week’s signature educational programming will be presented as webinars in the weeks leading up to the market.

ADAC and AmericasMart are open throughout the week. Visitors are expected to follow IMC’s Together Safely protocols which outline safety measures and mitigants during the COVID-19 crisis. Mandates include the use of PPE, temperature screening, social distancing measures, crowd control efforts and enhanced cleaning procedures. Appointments are suggested, but not required at ADAC and AmericasMart.

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