Bertazzoni Launches Over 100 New Appliances And Products

Company has seen appliance interest increase by 37% since March

Italian kitchen appliance manufacturer Bertazzoni recently announced the launch of more than 100 new products, marking the largest number of introductions in one year for the brand. This rising interest in kitchen upgrades after months in quarantine have seen a 37% increase in visitors since March on the Bertazzoni website, and a 49% increase in kitchen appliance interest among Pinterest users since March.

“Since 1882, Bertazzoni has built a reputation based on quality engineering and a deep passion for food. Always innovating, we are proud to introduce the largest line up of built-in food and beverage preservation columns in the market, inclusive of refrigeration, freezer and wine columns,” Nicola Bertazzoni, Chief Commercial Officer and sixth generation family member said in a statement. “Bertazzoni has virtually renewed its entire product portfolio in the last 24 months to ensure the complete design harmonization of all product suites. The revitalization of the built-in portfolio lets homeowners create a unique visual dialogue between all appliances. With this latest expansion, Bertazzoni offers the widest range of harmonized products, in three distinct styles, which gives homeowners a paintbrush to create a kitchen that is an expression of their taste and aspiration.”

Bertazzoni’s first-ever Built-in Refrigerator, Freezer, & Wine Cabinet, and Built-in Cooking Appliances (Wall Ovens, Cooktops, Rangetops), which include Specialty Ovens like Steam Ovens & Speed Ovens are among the new releases. Bertazzoni reports that Specialty Ovens, when sold as an add-on to the range, doubled in sales when comparing 2017 to 2020, suggesting homeowners who are cooking more are seeking auxiliary ovens for greater functionality and an elevated cooking experience.

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